Microsoft has announced that a web version of Windows Phone Marketplace is on the way.
Actually, it revealed this back with the Mango update announcement the day before yesterday, but it was rather lost in the trumpet-blowing about the 500 new features coming to Windows Phone 7.
The web-based version of Windows Phone Marketplace will be pushed out along with the Mango update this autumn, to provide users with another way to discover apps and games.
The Marketplace will offer detailed app descriptions and reviews, and enable buyers to easily share their favourite products with friends via emails or social networks.
Other features are promised such as a purchase and download history, to make it easier to reinstall apps on a new smartphone, and parental controls to stop the kids running up the credit card on the family PC.
Addressing developers in a blog post, Todd Brix, Senior Director of Windows Phone Marketplace, enthused: “With the new Web version of Marketplace, we can provide your app with extra visibility, more merchandising possibilities, new end user features that promote app sales and a simplified application purchase experience.”