Apple App Store greater money-spinner than Android Market

Darren Allan

May 29, 2011

Analyst company Distimo has produced a new piece of research which throws some light on the workings of Apple’s App Store compared to rival Android Market (and others).

The report notes that there are 96 apps which have been downloaded more than 5 million times on the Android Market. Google Maps is top of the tree of popular apps with 50 million downloads.

However, Distimo notes that the report data shows that the Apple App Store is actually a more lucrative vehicle for developers, as when it comes to the monetization of apps using a one-off fee, only two paid-for apps have been downloaded more than 500,000 times on the Android Market.

However, when it came to Apple’s app downloads, six paid-for apps for the iPhone managed to achieve that half a million figure in just two months, and in America only.

80% of all the paid-for apps in Google’s app store have been downloaded less than a hundred times globally. That compares to 20% of free apps.

Turning its attention to games, Distimo noted that five Android games have achieved 250,000 plus downloads globally, whereas Apple managed double that with ten games – and again, that was just in the US, in a period of two months.

Distimo notes that the reason many apps have been downloaded so few times for Google may be linked to the lack of churn in the top Android app charts. The top ranked apps change little over time due to the way Google establishes the rankings, and takes more long-term performance into account.

Apple had the most distinct applications in its top 10 and 300 app charts, with Nokia’s Ovi Store coming second in churn, and even Windows Phone 7 outpacing Android which was in fourth place for distinct charted apps.






 

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