RAJAR audience listening survey goes digital

Darren Allan

June 6, 2011

RAJAR (Radio Joint Audio Research) has announced new additions to its research processes in the form of the digital collection of data, which will begin from next month onwards.

Audience measurement firm RAJAR has added two new tools to its box of tricks, a new online radio listening diary, and CAPI – Computer Assisted Personal Interviewing, which will apparently improve data collection efficiency.

The new online elements will be the same as the current paper-based measurement in terms of format, it’ll just be online capturing data across not just analogue but Internet, DTV and DAB platforms.

The online listening diary will be on the PC only at first – with tablet and smartphone support planned – allowing users to mark which stations they have been listening to on a daily basis.

RAJAR’s CEO, Jerry Hill, commented: “As the radio industry evolves, RAJAR is keeping step by developing new and innovative services for our clients and consumers.”

“The use of digital technology has become so prevalent across all demographics that we are now able to make these changes. Adding to our toolbox to provide enhanced information is not only progressive for the industry, but also beneficial in offering something easy and compelling for the consumers who provide our data.”

Apparently some 100,000 RAJAR listening diaries are filled in every year by members of the public who have been picked across various different regions by the organisation.






 

Post a comment

Your email address will not be published. Required fields are marked *

Visited 1943 times, 1 so far today