The ITV Player is coming to mobile phones, landing on Android to begin with.
The catch-up TV service is now on the Android Market and available for free to those with Froyo (2.2) or better. ITV notes it also works on tablets, so presumably that includes versions of Honeycomb.
The app covers the past week’s worth of all ITV programmes (ITV1 through ITV4), or at least those the company has the rights to stream on mobiles. It includes a search function (via channel or alphabetically) along with recommended programmes.
Apparently, viewers in certain areas, such as Scotland, won’t be able to receive ITV1.
Some of the feedback thus far on the Android Market is rather negative. Some users aren’t happy that they have to provide their email address upon installation. ITV says this is in order to “keep you informed about improvements and other exciting developments at ITV.”
Like when they paint the stairwell, perhaps. Another user wrote: “I know this is version one but it’s awful, serious room for improvement. Uninstalling.”
Equally, there are some satisfied customers: “To be fair this is quite a nice functional app. A few improvements could be made for sure but it’s not half bad.”
We’d expect an iOS version is in the pipeline next…