LG has taken the wraps off its next-generation Cinema TVs which combine passive 3D, smart TV and Nano LED technology.
The LW980S has plumped for passive 3D in what LG describes as an effort to tackle one of the “big sticking points” of 3DTV sets – heavier sets of active glasses also burdened with inconveniences such as recharging.
The company notes that the passive 3D specs needed to enjoy the LW980S are lightweight and easily replaced (although of course, the advantage of active specs is the higher resolution 3D picture they allow).
LG’s set isn’t about to stint on picture quality, though, with full Nano LED backlighting on board. This uses a super-thin film printed with tiny dots to disperse light across the display more evenly for a brighter and smoother picture (and a very thin TV, too).
And when it comes to smooth, TruMotion 400Hz technology is on board to ensure that fast panning images don’t end up jittery.
LG boasts that Cinema 3D is the world’s first display to be awarded “flicker-free” certification from several reputable European testing bodies.
And a wide viewing angle means you’re not constrained by having to sit right in front of the set. LG notes that when combined with the affordable glasses, this makes the TV ideal for group or family viewing.
LG Apps will also offer 3D video-on-demand, so you’ve got a good source of three dimensional material, plus the LW980S upscales 2D content to 3D anyway.
Havis Kwon, President and CEO of LG Electronics Home Entertainment, commented: “The LW980S is the crown jewel of TVs as it includes the most advanced technologies and features we’ve developed at LG over the years. We’ve set a new benchmark in connectivity, picture quality and sheer viewing enjoyment.”
The new set will be shown off at the IFA Berlin show in the first week of September. There are two models, 47 and 55 inch variants, although pricing hasn’t yet been revealed. Expect to see them in shops come October.