Orange inks iTunes film deal with Apple

Orange and Apple get together for free fruity film rentals on iTunes

August 8, 2011

Orange has announced a deal with Apple ensuring that all its broadband customers will get a free weekly film download from iTunes.

The offer is for one film every Thursday and applies to fixed line broadband customers, mobile broadband users (contract or PAYG) and businesses.

So you can watch on any device, be it computer, tablet or smartphone, although the film in question won’t quite be free, not technically anyway.

You’ll need to text ‘FILMTOGO’ to 85060 using the Orange Film To Go mobile app to request a code to unlock the download, which will cost you 35p for the text. But considering that films normally cost £4.49, that’s still a bargain.

Once downloaded, you’ll have the movie for a month in terms of the time limit. However, if you begin watching it but don’t get to the end, then you’ll only have 48 hours before it expires. Check out the Orange “Film to Go” website for more details.

This week’s flick is My Blueberry Nights, followed by The Wrestler next week. The Ghost and Che: Part One are also up for Orange customers’ viewing pleasure soon.

Spencer McHugh, Brand Director at Orange UK, said: “We know Orange customers love film, so adding the Orange Film To Go service to our existing portfolio of film offers is hugely exciting for us.”

“Giving our valued customers a film download every week to enjoy at home or out and about on a mobile device is a great way to thank them for being part of Orange. We’ve got some fantastic titles lined up for the launch and even more yet to be announced, so we’re hoping to see a significant number of our customers taking up this offer.”

Of course, as well as the dribbles of money from the texting, what Orange will also get is a lot of customers using a deal more bandwidth, with the average film being in excess of 1GB. When it comes to cost, that’ll obviously be a factor for those with mobile data plans in particular.


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