Amazon Kindle Cloud Reader unleashed

Get your Kindle e-books in the cloud, as Amazon avoids Apple's 30% cut
Adam Smith
Adam Smith -


Amazon has created a new piece of software for those who are addicted to e-reading, but not just on the retailer’s Kindle device.

The Amazon Kindle Cloud Reader works off the bat in the Safari and Chrome browsers. It performs the same functions as the existing free desktop Kindle client, without requiring any sort of download or installation.

In other words, it’s perfect for the Chromebook range, the lightweight portables powered by Google’s OS which run via the cloud rather than having applications installed locally.

But this isn’t just about the Chromebook or similar devices, as because the new web app works on Safari, it will allow Amazon to flog e-books via the Cloud Reader on iPads and the like. Thus bypassing the cut Apple takes on in-app content being sold to the “iTune” of 30%, a dodge definitely worth making.

The Cloud Reader utilises HTML5 technology to produce a slick looking in-browser reading experience, and it comes with an integrated touch-optimised Kindle store.

The app does all the stuff you’d expect it to, automatically synchronising your Kindle library, keeping track of the last page read, bookmarks, notes and so on.

Dorothy Nicholls, Director of Amazon Kindle, commented: “We have written the application from the ground up in HTML5, so that customers can also access their content offline directly from their browser. The flexibility of HTML5 allows us to build one application that automatically adapts to the platform you’re using – from Chrome to iOS.”

“To make it easy and seamless to discover new books, we’ve added an integrated, touch optimized store directly into Cloud Reader, allowing customers one click access to a vast selection of books.”

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