A price war has begun in the UK after Nintendo decided to slash the RRP of its latest handheld console, the 3DS.
Originally priced at £230, the Japanese firm decided to cut the price by a third last month. That took the UK recommended retailer’s price down to the £150 mark, but several outlets have made further cuts on top of that, as expected.
Supermarket Morrisons is offering the console for as little as £120, whereas rival Tesco has gone a step further and put a price tag of £115 on the console.
More drastically however, electronic megastores Currys and PC World have offered to beat any price given by a store located within 30 miles by 10%.
This means that you could pick up a brand new 3DS console, which was only released by Nintendo in March, for as little as slightly over £100.
Online retailer Play.com hasn’t been so generous with pricing, as it will cost you around £140 to purchase a 3DS from there
The UK arm of the online giant Amazon, however, has dropped their price to match that of Tesco, as we predicted yesterday.
The price cuts have come about as a result of a poor financial showing from Nintendo in the financial quarter ended June 30th.
With Christmas on the way, a £100 3DS will likely be quite a tempter, and if that doesn’t stimulate sales, then nothing will. Further key Mario titles on the way to release will also help the handheld’s cause.
Thus far one of the main complaints from gamers has been a lacklustre software line-up.