Huawei Blaze launching next month, first of many?

Huawei planning on capturing a 5% UK smartphone market share inside 12 months
Darren Allan

August 15, 2011
Huawei HQ Shenzhen

Huawei has been talking up its plans for domination of the UK mobile market.

Well, not domination exactly, but the company certainly has ambitions in the smartphone sphere. According to a report on Bloomberg, its target is to secure a 5% share of the UK smartphone market within a year.

This program will kick off with the launch of the Huawei Blaze, the first own-branded handset the company has unleashed in this country, with more to come. Previously Huawei has been manufacturing handsets for carriers to brand.

Mark Mitchinson, the company’s Executive VP in the UK, admitted to Bloomberg that this smartphone land grab wouldn’t be an easy task. He said: “We’re trying to establish the brand, almost from scratch.”

The handsets will be Android based, of course, and Mitchinson made it clear that Huawei would compete with “anyone involved in Android”.

Of course, budget smartphones is where Android has made quite an impact, to the point where it’s been theorised that Apple is preparing a budget iPhone for the future. Huawei’s handsets will be low cost affairs likely pitched around the £100 mark.

Huawei isn’t merely content with diving into the smartphone pool, though. Back in June, the company announced it was producing a tablet, the MediaPad.

Again Android based, the 7 inch slate will come with Honeycomb 3.2, twin cameras, 3G and an HDMI port. Competitive pricing is likely to be the key with this offering, too.

The Huawei Blaze is expected to arrive as soon as next month in the UK. The MediaPad was previously scheduled for an autumn launch, so could hit home in October, but possibly towards the end of the year now.


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