A report has estimated that phone app downloads will hit 18 billion by the end of the year, a massive 144 percent growth.
A forecast by analyst firm Ovum has shown that this year will see a massive increase in the amount of downloads as the smartphone market continues to boom. Last year saw 7.4 billion apps downloaded.
The record numbers set this year will eventually rise to 45 billion in 2016, Ovum reckons. And the increase in app downloads will mean that revenues drawn from paid-for apps will reach $3.7 billion this year, growth of 92 percent from the $1.95 billion witnessed last year. By 2016 this figure will reach $7.7 billion.
“Consumers’ seemingly insatiable demand for mobile applications is set to continue this year,” said Ovum analyst Nick Dillon, “with downloads from app stores increasing around the world.
“The outlook for the longer term is also positive, with consumers set to continue to use apps to add new features to their phones and to access their favorite services on the go.”
Eventually the download landscape will change, as power shifts from Apple to the Android operating system this year.
Android is expected to jump to 8.1 billion downloads, beating Apple’s 6 billlion.
By 2016 there will be almost double the amount of Android app downloads as compared to those downloaded from the iPhone. It is also thought that the Windows Phone OS will beat the BlackBerry App World by 2015.