Nintendo 3DS sales see significant increase

The new low priced 3D handheld begins to fly off the shelves
Matthew Turner
Nintendo 3DS

The major 3DS price cut that was introduced in mid-August has driven up sales of the device in the US, with the numbers shifted coming close to quadrupling.

In a statement released by Nintendo, the firm stated that 185,000 units were sold in August between the price cut on August 12th and the end of the month. This represented a rise of 260% compared to the same 19 day period in July.

In total, over 235,000 systems were sold in August – with some 50,000 consumers deciding to purchase the handheld console before the price drop so that they qualified for the Ambassador’s Programme.

The Programme allows those who purchased the 3DS at the original price to be eligible for 20 free downloadable games, some of which will not be released to the public.

In a statement Scott Moffitt of Nintendo America said: “Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS.”

“With Star Fox 64 3D and the new Flame Red colour launching tomorrow, and Super Mario 3D Land and Mario Kart 7 arriving later this year, Nintendo 3DS will offer consumers cutting-edge entertainment and tremendous value this holiday season.”

Indeed, that’s the other reason units are starting to shift – with Zelda and Star Fox, plus the upcoming Mario titles, the software side is finally looking up for the handheld.

The only possible danger to the 3DS now is the rumoured hardware refresh – adding a second circle pad without the need for a clunky cradle.

Meanwhile, the 3DS also held the top spot in the hardware charts in Japan, shifting almost 55,000 units.

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