Xbox Live to host charity event for kids

Gaming and Giving for Good aims to raise money for kids' hospitals
Kerry Butters

September 13, 2011

Microsoft announced plans yesterday to hold a charity event on behalf of Extra Life, which supports 170 children’s hospitals across North America.

The event, called “Gaming and Giving for Good” (G3) will take place on the first of next month and will encourage gamers to raise money for every hour spent online on the Xbox Live platform.

Gaming enthusiasts will receive gold membership for a weekend when they register at, and as well as being able to play their favourite games online, they’ll also receive exclusive discounts.

“We are inspired by the support from the gaming community and how it has rallied around our Extra Life programs to support Children’s Miracle Network Hospitals,” said John Lauck, president and CEO of the Children’s Miracle Network.

“We’re honored and thrilled that Xbox is helping the Extra Life fundraising effort with its G3 event on Xbox LIVE.”

Another special event will be hosted on September 26th in which members will have the opportunity to game on the Xbox 360 with celebrities. This will take place at the G3 miracle lounge in Los Angeles.

Microsoft’s gaming division has also joined forces with GameStop, an online gaming retailer, to help encourage and maximise participation.

Apparently the retailer has already raised in excess of $70,000 for the hospitals in advance of the online event by hosting in-store events in collaboration with other companies.

“GameStop associates are passionate about giving back to the communities in which we operate,” said Paul Raines, chief executive officer for GameStop.

“We look forward to raising awareness and money for this tremendous cause with the help of gamers nationwide.”

Those interested in raising money, donating or learning more about G3 can click here for more information.

The Children’s Miracle Network Hospitals help kids across the US and Canada and their mission is to “save and improve the lives of as many children as possible”.


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