Waterstones to release eReader

Waterstones set to join the eReader market bandwagon
Leanne Yip

September 15, 2011

Waterstones is one of the top British booksellers, but now the chain is trying its hand at a new eReader.

eBooks seem to be the future of reading based on the fact Amazon is now selling more eBooks than actual books. Nevertheless it is going to be extremely tough for Waterstones to standout in the overcrowded eReader market.

The company’s new boss James Daunt, founder of Daunt Books stated in a BBC interview that “the company’s e-reader development is well down the planning line”.

James Daunt claims that the device will be launched next spring.

Unfortunately there have not been any specifications divulged yet. However Daunt said: “We in Waterstones need to offer you a digital reader which is at least as good, and preferably substantially better, than that of our internet rival.”

He further claimed: “You will have a much better buying experience purchasing your books through us.”.

This is a big boast as Waterstones is going up against the likes of the Kindle and Barnes and Noble Nook, which both give great access to an enormous amount of eBooks.

In addition the Kindle does this especially well as it features 3G and Wi-Fi, with any luck Waterstones will follow Amazon in offering a 3G version too.

We shall have to wait and see if this is an eReader to get excited about, as some technical specifications should be forthcoming soon.


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