Sky has proudly announced that its Sky Go mobile streaming player has been a hit this summer.
In fact, the Sky Go app – which is available for iOS (as well as on computers and consoles) – has now reached the 1 million download milestone.
Last month, Sky boasts that over 40 million pieces of video were watched on Sky Go, with 85% of programmes consisting of live viewing, and 15% on-demand.
It seems that sports fans are making the most use of the app, with the most watched channel on Sky Go being Sky Sports 1, closely followed by Sky Sports News and then Sky Sports 2.
The recent Arsenal versus Liverpool clash attracted record Sky Go usage figures, and transfer deadline day also saw a massive spike in football fans keeping up with breaking news throughout the day.
Sky says that half the users on Sky Go were on mobile on that day (as opposed to those on PCs and consoles, still at home).
So aside from sporting events, what else was big on Sky Go? The traditional news, with coverage of the UK riots and unrest in Libya driving folks to stay updated via Sky Go.
And films were top when it came to on-demand viewing, with the top three pieces of on-demand content being movies: Shrek Forever After, The Other Guys and Piranha 2010.
Holly Knill, Head of Sky Player and Mobile TV, also talked about what Sky’s recent snaffling of The Cloud would mean for viewers: “In the future, it will become even easier for Sky customers to enjoy Sky Go on the move, thanks to our recent acquisition of The Cloud, Europe’s leading network of public access Wi-Fi hotspots.”
“Sky Go’s integration with The Cloud will allow customers to enjoy free access via thousands of wireless hotspots throughout the UK and Republic of Ireland, so they can enjoy the highest-quality streaming of the content they love while out and about.”
The Sky Go app is a free download for existing Sky customers, although you can also pay to watch it if you don’t have satellite TV. A version is expected to arrive for Android this winter.