OnLive partners up with GAME

Retail chain will sell the OnLive micro-console in-store, and offer the streaming client on its website
Matthew Turner
OnLive MicroConsole and Controller

UK retailer GAME has announced that it is set to sell the recently launched OnLive micro-console in its stores, and to offer the OnLive client download on its website.

Many will see this as surprising due to the fact that OnLive is a digital platform that uses a broadband connection to stream games to users, to the potential detriment of shifting boxed copies.

But both GAME and OnLive have decided that a partnership can benefit both parties, and released the following statement: “OnLive is delighted to announce a strategic launch partnership with GAME Group plc, UK’s leading videogame retailer.”

“As the first games retailer in the world to become a strategic launch partner for OnLive, GAME will introduce the OnLive Game Service to millions of customers in the UK and eventually across Europe and elsewhere, starting with GAME’s ecommerce sites game.co.uk and gamestation.co.uk later this year.”

“The OnLive Game System, OnLive Universal Wireless Controller and OnLive Game Service digital offerings will then be extended through the Group’s 615 UK stores and integrated with the Group’s popular loyalty schemes, the GAME Reward Card and gamestation Elite card.”

It was also announced earlier today that the HDTV console will be available for £66.99 from GAME, although online membership via the downloadable client on the PC or Mac (which offers social networking features and playable demos) is free.

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