Three extends “all-you-can-eat” data plans to all customers

Now everyone can join in unlimited surfing for an extra £3 per month on their plan
Darren Allan

September 28, 2011
Three Logo

Three’s all-you-can-eat data plans were first introduced on its main One Plan at the end of last year. The network then made unlimited data available to those on PAYG as part of a £15 per month bundle which was introduced in March.

And now Three has decided to extend that unlimited data offer to its remaining customer base, so anyone with a Three phone can now get on board from the end of the first week of October.

It’ll cost you on top of your contract, but only to the tune of £3 per month which isn’t a huge amount to pay to have your data cap completely lifted.

Certainly in the past, as we’ve noted, unlimited data on Three hasn’t been truly unlimited in terms of bandwidth. Yes, your connection won’t ever be cut off no matter how much you use it, but those who chew through massive amounts of data will be throttled back for a time.

Three’s statistics point to customer data use increasing sharply this year. iPhone 4 owners with the network were averaging around 490MB per month as measured back in February, but that had more than doubled to 1.2GB in August.

Thomas Malleschitz, marketing director at Three UK, commented: “The One Plan quickly became our number one contract tariff and our all-you-can-eat PAYG offer is our most popular bundle. From October 7th we’re opening up all-you-can-eat to everyone else, starting from as little as £18 per month.”

“Our customers tell us that their use of data goes up significantly over the lifetime of their contracts, as they do more and more with their handset. All-you-can-eat data means that they don’t have to worry, they can have that peace of mind for the long term on a contract of their choice.”


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