As it probably didn’t escape you last week – even Jonathan Ross featured a couple of BlackBerry jokes on his chat show at the weekend – Rim’s smartphone service suffered a major global outage for three and a half days.
This was highly embarrassing to a company which prides itself on its watertight and secure messaging service, which is used by many businesses for important communication matters.
And to compound matters it happened in the week of the launch of a new iPhone, with iOS 5 bringing with it Apple’s new rival iMessage service. The Cupertino company couldn’t have wished for better timing.
After the downtime had finally been resolved, one question was left on the lips of many – the issue of compensation.
Unsurprisingly, Rim isn’t going to make do with a simple “sorry” on YouTube as we saw last week, and the company has now unveiled a package of freebie premium apps for its customers.
Various apps to a total value of $100 will be made available over the coming weeks on BlackBerry App World, and these will be up for download until the end of the year.
They include: Sims 3, Bejeweled, N.O.V.A, Texas Hold’em Poker 2, Bubble Bash 2, Photo Editor Ultimate, DriveSafe.ly Pro, iSpeech Translator Pro, Drive Safe.ly Enterprise, Nobex Radio Premium, Shazam Encore and Vlingo Plus: Virtual Assistant.
These apps will start appearing on Wednesday, with the collection continually being added to over the next four weeks, and more to come than the above listed apps.
In addition to this, business customers will be given a complimentary one month extension to their technical support contract. Those who don’t have a tech support contract will be offered a one month trial of the enhanced support level, free of charge. Check out the details here.
Co-CEO Mike Lazaridis commented: “We are grateful to our loyal BlackBerry customers for their patience. We have apologized to our customers and we will work tirelessly to restore their confidence. We are taking immediate and aggressive steps to help prevent something like this from happening again.”