Virgin Media has announced a deal with Spotify whereby it will include the premium subscription version of the streaming music platform with its broadband and mobile services.
New customers signing up to Virgin’s fibre broadband and those re-subscribing to an XL package or better will get Spotify Premium free for the first six months.
That would normally run to nearly £60, and allows for unlimited listening to Spotify’s large library of 15 million tracks, plus benefits such as mobile and offline functionality.
What’s more, Spotify will also be offering content which will be exclusive to Virgin subscribers, with a VM Music tab carrying those tunes.
On the smartphone front, broadband customers who take out a new Virgin Mobile phone contract on certain specified handsets will again get Spotify Premium for free, although in this case for just half the time, three months.
However, the added bonus here is that Virgin won’t count any of the bandwidth used streaming music from Spotify towards your data allowance, so you really will be free to access unlimited amounts of music without worrying about being charged on the data front.
Virgin customers will, of course, be able to access Spotify through all platforms online and on their mobile, but also via Virgin Media’s TiVo powered digital TV service. An exclusive Spotify app for Virgin Media TiVo is planned for launch in the “coming weeks”.
And what if you’re already a subscriber to Spotify? You’ll still be able to redeem your offer for three or six free months of listening against your current subscription.
Andreas Liffgarden, Global Head of Telecom Business Development for Spotify, commented: “We are thrilled to be partnering with Virgin Media to offer music fans access to one of the biggest music libraries in the world at their fingertips, through broadband, mobile and – for the first time – TiVo.”
“Telcoms companies moving into the music space increases revenue streams to the music industry and provides benefits for fans and artists alike.”
Apparently Virgin also has further Spotify offers in the pipeline to be revealed in due course.