The Zeebox app has been launched on the iPad, and will be coming to the iPhone, desktop PC and other platforms in short order.
Billed as a TV viewer’s social companion, Zeebox claims to be the “new way to watch television.”
Developed by Anthony Rose, formerly of YouView and before that iPlayer, the app monitors what you and your friends are watching, allowing you to take a peek at their programmes or chat in real-time. Twitter is integrated, too, on the social side.
The app is quite clever in that it can also be used as a remote control for connected TVs, and offers further information on programmes called “Zeetags”. These are relevant snippets of info drawn from across the net, from Wikipedia entries to music and all sorts.
So for example, when you’re watching Mastechef you’ll get links to recipes popping up. If Tom Cruise is mentioned in an interview you’re watching, a link might pop up to his Wikipedia entry.
Zeebox describes itself as allowing users to “buy and download relevant stuff.”
Furthermore, it boasts: “[Zeebox] can tell you what shows are most popular, in real-time. It’s like a quiet, cool, well-connected and unbelievably clever companion, right there on the sofa next to you.”
Zeebox is a free app, although it makes its money via advertising the aforementioned ‘relevant stuff’. The app has been launched in the UK initially, and will be coming to other countries next year.