Samsung’s Google TV a reality

Should be unveiled next year, with an initial announcement likely at CES

November 22, 2011
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Samsung has almost finalised its plans to produce a Google powered smart TV next year.

According to a report on Bloomberg Businessweek, Samsung is close to signing a final agreement with Google on the television set.

Some sort of announcement and confirmation is expected at the CES show in January 2012, with the TV set likely to be unveiled at some point next year.

Currently the major players in the television market are suffering due to continuing global economic woes and cut backs in consumer spending on high-end luxury items. Samsung has managed to do okay for itself, however.

And a Google powered set will be another string to its bow in terms of smart TV sets, which the company sees as the future. This year Samsung has estimated it will shift 45 million sets, and some 12 million, over a quarter, of those will be smart TVs.

That percentage will only increase, and as a recent study noted, net connected sets are driving sales more than 3D technology is when it comes to the reasons consumers actually fork out for a new TV.

Roughly 20% of all TVs shipped this year have been smart models, so Samsung is ahead of the average. That’s expected to double up to 40% next year, so Samsung may be looking at half its sets being net connected.

LG is also apparently planning to jump into bed with Google TV come next year.


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