Vodafone has teamed up with ITV to run a TV event for Christmas which is intended to raise both awareness and cash for nine UK charities.
The telecoms company launched their charity text service JustTextGiving earlier this year to help charities raise money easily.
Over 14,000 charities have signed up for the service and thousands of pounds have already been raised in donations.
Individual fundraisers can also use the service that enables donations easily via a simple text message.
The TV event, Text Santa, allows users to send a free text message from the beginning of December donating £1, £5 or £10 to the charities by texting Santa1, Santa5 or Santa10 to 70070.
Vodafone say that they will also be advertising in their 400 stores nationwide to encourage customers to give money.
The TV event will begin in early December and will centre around “two entertainment spectaculars on ITV1 featuring some of the best loved names from television, music and show business.”
Charities benefiting from the appeal are: Crisis; Carers UK; Samaritans; Help the Hospices; WRVS; Helping Hand; Yorkhill Children’s Foundation; Great Ormond Street Hospital Children’s Charity and Noah’s Ark Appeal.
Other big-name businesses are also getting involved in the project, including Asda and the Heart Radio network.
All funds raised by the event will be passed straight to the charities in order to ensure they are able to be used to best effect over the festive season.
It is thought that celebrities taking part will include Ant and Dec, Phillip Schofield and Christine Bleakley, who will host the shows, and other names are expected to be announced nearer the launch.
The first show will be aired on December 11th and will be a live, one-hour special. The finale will take place on Christmas Eve.
“Both shows will combine surprises and amazing entertainment that will be uplifting and celebrate the spirit of goodwill and good fortune at Christmas,” ITV said.
Viewers can nominate deserving people to appear on the show as a Christmas treat.
Stars from ITV’s The Only Way is Essex are also getting involved by donating all of the proceeds from their upcoming Christmas single, a cover of Wham’s Last Christmas, to the appeal.