BlackBerry Surfboard, first BBX phone?

Could Rim be going all touchscreen and trendy in 2012 with BBX?

December 1, 2011
Rim Logo

BlackBerry phones have traditionally been given quite plain names.

The Bold, the Curve, the Torch, the Pearl, they’re all short, no-nonsense monikers with a little bit of class about them.

So imagine our surprise when we saw the latest rumour popping up about what the first BBX powered phone – Rim’s new OS for 2012 – is going to be called.

Previously the handset has been known as the Colt and the London, but now it would seem the BlackBerry Surfboard is set to arrive next year. Yes, really – according to TechCrunch.

Rim apparently filed for the trademark on the name in the summer of 2010, so it would seem that when it comes to BBX, the surf’s up, dude.

The full touchscreen phone (no Qwerty in sight) is a sign of Rim moving towards a trendier market – although it isn’t the first non-Qwerty the company has pushed out – and perhaps the name is indicative of this, too.

Then again, this is just a rumour, and may turn out to be a load of hogwash. Or surf-wash, even.

The PlayBook was kind of a trendy name too, but at least made sense on some level. Exactly how the surfboard relates to a smartphone, we’d be interested to see. Perhaps it’s something to do with the thinness of the device – although surfboards aren’t necessarily very thin.

When it arrives, Rim’s first BlackBerry BBX phone will have a mighty 1.5GHz dual-core processor, an 8 megapixel camera, a 3.7 inch display, and a very silly name. Possibly.


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