Tesco rolls out free wi-fi across the UK

Limited trials were a success, so wi-fi now coming to a Tesco Extra near you
Darren Allan

December 6, 2011
Tesco Store

Back in July, we reported on Tesco trialling free wi-fi in four of its stores across the UK.

And it would seem the trial was a success, because Tesco has decided to roll out the free wi-fi scheme across the UK.

Tesco customer satisfaction surveys determined that 82% would use the wi-fi service again, and everyone found it “easy to use”.

A quick roll out was promised and has indeed been delivered, as Tesco Extra stores stretching from the south coast of England to Aberdeen now boast free and unlimited wi-fi access courtesy of Telefonica UK (O2).

Shoppers can get online on their smartphone, tablet or other device to check prices, look up recipe details, or get on Facebook to make sure friends are still coming over for dinner tonight.

The one catch is that you need a Clubcard number to access the unlimited free wi-fi. Customers without a Tesco loyalty card will be limited to 15 minutes of surfing every day.

Speaking of the Clubcard, you’ll also be able to check your account online via wi-fi, and pick up e-vouchers while you’re in the supermarket.

Mike McNamara, Chief Information Officer at Tesco, said: “We’re proud to be the first UK Supermarket to offer nationwide access to free wi-fi. People are increasingly using a variety of digital services and we’re excited by our customers’ reaction to the new service.”

According to stats from the trial, 71% of customers got on the wi-fi network with their smartphone, 11% on a tablet and 9% on a laptop.

Connecting to the wi-fi network in-store is a simple matter of navigating to your device’s wi-fi menu and selecting “Tesco wi-fi”.

Once connected, you can open a browser and then at the Tesco landing page you’ll need to enter your Clubcard number and postcode. Then away you go.

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