Panasonic Android smartphone due March 2012

After a long spell in retreat, Panasonic phones advance on Europe once more

December 9, 2011
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As if there weren’t enough Android devices out there, Panasonic is set to jump on Google’s OS bandwagon.

Panasonic has made phones for Europe in the past, of course, but this will be their first new model to land on UK shores for a long time.

Android is the natural choice for a smartphone these days, very much the operating system of the moment, and the device(s) will be available in March 2012.

So what sort of handset are we looking out? Currently Panasonic has revealed some basic details of a reference model phone which has an “ultra-slim D-shaped design” that apparently makes it highly portable.

The unit is also waterproof and dustproof, so Panny would appear to be going for a tough little cookie, with a large display.

The qHD OLED screen will be 4.3 inches in size, and doubtless Panasonic will be hoping that this unit will be able to chase the success of the Galaxy S II and other successful Android handsets.

How realistic it is to expect a success story with a late entry to the Android race is debatable, but Android continues to grow rapidly, and Panasonic will be hoping that growth can still be tapped considerably.

At any rate, the initial target for sales in Europe over the next fiscal year is 1.5 million smartphones.

The following year, fiscal 2016, the company is aiming to flog 15 million mobile phones in total worldwide, 9 million of those being smartphones.

In a statement, the company said: “With the mobile phone market rapidly shifting to smartphone usage worldwide and a steady growth expected particularly overseas, Panasonic aims to tap into this growth with its first global model smartphone for the European market.”


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