Amazon US shifting 1m+ Kindles per week

That's the whole family of devices, how many of those are the Fire is unknown

December 16, 2011
Kindle Fire

Amazon’s Kindle range of hardware, encompassing the basic e-reader, touchscreen version and Kindle Fire tablet, has been selling very strongly on the run up to Christmas over in the States.

And the retail giant has just issued a press release to let everyone know just how many units are flying off the virtual shelves.

Apparently the Kindle Fire remains the number one best-selling, most gifted and wished for product across Amazon’s range, a position it has held since it was first live for pre-orders eleven weeks ago.

And Amazon reckons that it’s now shifted over a million Kindle devices every week for the last three weeks, with the numbers increasing each week.

How many of those are the Fire, though, it doesn’t specify.

Dave Limp, Vice President of Kindle, commented: “Kindle Fire is the most successful product we’ve ever launched – it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand.”

“In fact, demand is accelerating – Kindle Fire sales increased week over week for each of the past three weeks.”

“Our family of Kindle e-ink readers are close behind Kindle Fire on the bestseller list. Customers continue to report preferring their Kindle e-reader for long-form reading, and in fact we’ve seen many customers buy two Kindles – both a Kindle Fire and a Kindle or Kindle Touch – this holiday season.”

The revamped basic Kindle is pitched at $79, and the Fire at $199, budget conscious prices which are likely to strike a chord with those who want to pick up a fresh consumer gadget, but can’t afford to fork out much.

Although we’d imagine a good deal of the monster pre-holiday sales are likely to be the cheapest basic model of the Kindle. If it had been mostly the Fire, we’d have heard Amazon shouting about that, surely.

The new Kindle e-reader is also a best-seller in the UK at £89, although the Fire isn’t out here and won’t emerge until early next year – if at all.

Some rumour-mongers have suggested that Amazon won’t push the Fire out here, and will instead skip straight to the (equally rumoured) 10 inch tablet for the UK launch.

That’s the problem with the world of tablets, there just aren’t enough rumours going round…


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