LG reveals 55 inch OLED TV

A big set and some big claims about being able to overcome cost factors
Darren Allan

December 27, 2011
LG OLED TV

LG is pushing forward when it comes to OLED technology to produce bigger screen sets.

OLED uses Organic Light Emitting Diodes which provide many advantages over LCD or plasma, such as superior colour and contrast, not to mention response times for smooth motion.

They are also green friendly, using less power, and they’re also thinner and sleeker looking panels.

Of course, there’s a price to pay for this, and that’s literally a whacking great price tag which has thus far kept OLED sets on the small and conservative side.

LG, however, is clearly going for it with a 55 inch monster OLED set which should be big enough for anyone’s living room. The TV will be on display at the Consumer Electronics Show which begins at the start of next month.

Whether this will be the point at which OLED is poised to seriously enter the mass market, that all depends on the price which hasn’t been announced yet.

LG, however, is claiming that its usage of AM OLED technology in the larger panel size will make it more wallet friendly. Although wallet friendly is likely to be a relative term, of course.

Dr. Sang Beom Han, CEO and Executive VP of LG Display, commented: “Although OLED technology is seen as the future of TV display, the technology has been limited to smaller display sizes and by high costs, until now. LG Display’s 55-inch OLED TV panel has overcome these barriers.”

LG claims the new set offers a contrast ratio of over 100,000:1 and a “reaction velocity to electric signals” over a thousand times the speed an LCD can muster.

It’s also slimmer than a biro.

Hopefully LG has been able to address the other weakness OLED technology has, aside from cost – namely the brightness of the panel fading over a relatively short period of time (a couple of years).






 

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