T-Mobile has launched what it calls a ground-breaking mobile contract plan which offers unlimited everything; calls, texts and data.
It’s called the Full Monty (cue Hot Chocolate music in the background).
Ben Fritsch, Head of Propositions at T-Mobile, commented: “The Full Monty has been designed for customers who want the peace of mind that there are absolutely no limits placed on their allowances, whilst also knowing they’re getting market leading value for money.”
So, like us your first question is probably: What’s the catch? Well there are no fair usage restrictions on your minutes, texts or online surfing. You’re free to use as much as you want – with presumably not a hint of hidden throttling, seeing as Fritsch notes there are “absolutely no limits”.
Although it’s a fair bet that some sort of throttling at some level is likely to be put in place.
Furthermore, you’re allowed unlimited wi-fi – via BT Openzone – and tethering is also fair game, so you can surf on your laptop or other device via your mobile.
The only restrictions made clear are when it comes to voice calls, obviously premium rate numbers aren’t free (calls to 08 or 070 numbers), and also calls to 0800 and 0845 numbers are charged at 40p per minute.
The other slight catch is that on the cheapest two year Full Monty plan, which is priced at £36 per month, only unlimited voice calls to fellow T-Mobile customers are allowed. You get 2,000 minutes worth of time with other networks.
However, the other plans from £41 per month upwards offer unlimited calls across all network operators.
With the £41 per month plan, you can pick up a BlackBerry 9900 handset for free, or an iPhone 4S 16GB for a £29 up-front payment.
Plans above that don’t offer any extra in terms of the deal – obviously it’s all unlimited anyway – but do boast slightly better phones such as the 4S with more memory. Which makes for dubious value for money in our book, and we’d stick to the two lower level plans.
Those offer good value for money, in theory – depending on whether there is any throttling, and indeed the sort of performance you’re going to get if there isn’t. Either way, your surfing speeds might not be all you thought they’d be.
Undoubtedly, though, this is a move that’s going to snag T-Mobile some customers. Which will, equally undoubtedly, prove a further strain on the network. It should be interesting to see how this one pans out.