Apple TV to snare 5% of HDTV market?

Could be out at the end of this year, with the 42 inch set priced at $1,500

February 8, 2012

At the end of last year, we heard a lot of rumours about Apple’s supposedly upcoming TV set offering (the iTV, as it has been referred to in the past).

Speculation indicated that the HDTV will come in three sizes, from 32 to 55 inches, and it will carry the same processor as is destined for the iPad 3.

The TV will also allegedly take a leaf from Kinect’s book with motion controls, plus voice controls ported over from Siri on the iPhone.

Of course, at this stage we don’t know for sure that the set exists at all, or is just destined to be a prototype sat gathering dust in the Apple labs. A dust proof screen – there’s another idea.

Anyway, more rumours have sprung up this week following Best Buy conducting a survey gauging customer interest in a 42 inch Apple TV over in the States. The survey priced the set at $1,500 and underlined compatibility with other Apple devices such as the iPhone and iPad (which could be used as remotes).

This is another piece of evidence that something is definitely in the pipeline, but the overall case isn’t conclusive at this point.

Analysts have been quick to jump on the reported $1,500 price tag for the middle sized model of the range.

Forbes notes that Ben Reitzes, an analyst at Barclays Capital, believes that the TV could be very successful for Apple, despite the current headwinds companies like Sony are facing in the television market.

If the set is launched for the fiscal year 2013, which starts this October, he estimates that Apple could expect to see its already record-breaking profits boosted by 11%, with a potential $17 billion in revenue generated.

The TV could grab as much as 5% of the market in a relatively swift time frame, Reitzes theorises.

Further whispers have been heard about Apple moving to court content partners with the iTV, so the case for a launch – perhaps at the end of this year – is slowly gathering momentum.


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