Both Samsung and LG revealed monster 55 inch OLED TVs at this year’s CES.
And Samsung certainly believes OLED is the future, as the manufacturer now looks set to spin off its LCD TV division and concentrate on the super-thin and vibrant displays as the way forward.
Samsung has been hit hard by the global downturn in TV sales, as has everyone, and the restructuring move is an attempt to right the business and make it more profitable.
The move to OLED will, the firm hopes, capture people’s attention – although while OLED is certainly a superior technology to LCD, plasma or indeed plain backlit LED, the price is the real issue.
Whether Samsung can keep the tag on its 55 inch monster set down when it launches later this year will be key. But the hope will doubtless be that the focus on gearing up to mass manufacture big screen OLED will bring costs down somewhat.
OLED screens are of course also used widely in higher-end smartphones and tablets, which are increasing in sales, so there’s every reason to push LCD aside for a new focus.
The planned spin off is due to happen in April, apparently, although the BBC notes that while the board has approved the strategy, it could still be subject to ratification from shareholders.
Donggun Park, head of Samsung’s LCD business, told the Beeb: “The spin-off will allow us to make quicker business decisions and respond to our clients’ needs more swiftly.”
“Through enhancements in business competitiveness, we will continue to provide superior products and services for the market.”