PC market to recover from Q3 2012

Driven by the emergence of Windows 8, along with Intel's Ultrabooks
Adam Smith

March 21, 2012

Growth in the PC market hasn’t been killed off by tablets yet, and indeed according to the latest research from IDC, the second half of 2012 promises some proper headway for desktops and laptops.

At the end of 2011, IDC’s latest report indicated that global PC shipments ended with a growth level of 1.8%. Although there was shrinkage in developed markets such as the US and UK, which were down 9% on 2010.

Growth throughout the first half of 2012 is expected to be “modest”, but things will pick up from there.

Yes, you guessed it, thanks to the incoming launch of Windows 8, coupled with Ultrabooks (Intel’s super-light portables), which IDC reckons will drive interest levels back up when it comes to the PC market.

IDC’s predicted growth for 2012 is 5%, more than double that of last year, with most of that movement happening in the third and fourth quarters.

Bob O’Donnell, vice president of Clients and Displays at IDC, commented: “Many consumers are holding off making PC purchases at the moment because tablet devices like Apple’s iPad are proving to be a powerful distraction.”

“However, end user surveys tell us that few people consider media tablets as replacements for their PCs, so later this year when there is a new Microsoft operating system, available in sleek new PC form factors, we believe consumer interest in PCs will begin to rebound.”

While there is some cause to be positive about this year, then, forecasts for some regions have been downgraded. China’s predicted numbers of PC shipments for this year have been lowered to 9%, still relatively robust in global terms, but the first time single-digit growth has been forecast for a year.

Hard drive shortages are also continuing to impact the growth of the PC in emerging markets.

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