HTC to shut down Sense cloud service

A replacement offering is coming... probably

March 27, 2012

HTC has announced that it is going to close down its cloud service, HTC Sense, at the end of April.

HTC Sense is a platform that handset owners can use to store and backup their contacts, messages and other data off their smartphone.

The company has rather abruptly pulled the plug, and given notice to users that they must download their data from the Sense cloud before the end of April, otherwise it’ll be gone for good.

However, it seems that a better offering may be on the way, as HTC hinted that the reason for the closure was “a renovation to improve the services and value we deliver to customers like you.”

So that would suggest a new cloud storage platform will be up and running in the future, although quite why HTC couldn’t migrate the data across itself isn’t clear. Forcing users to do the donkey work in terms of transferring data isn’t likely to earn them many fans.

In the interim, the advice HTC gives is: “If you would like phone location or backup services for your device, please visit Google Play (formerly Android Market) and download an application that best meets your needs.”

Not exactly massively helpful, particularly for the slightly less tech savvy HTC smartphone owners out there. HTC adds: “You’ll be among the first to know when the new and improved services are ready.”

We should think so, too. We’ll certainly let you know when we hear more about exactly what’s going on here.


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