Amazon has announced that it’s already shipping out Kindle Touch e-readers (both Wi-Fi and 3G variants) to UK customers, ahead of the previously expected release date which was this Friday (the 27th).
Apparently the level of demand has surprised Amazon, so the company has made an effort to get the devices out to keen customers.
Jorrit Van der Meulen, vice president, Kindle EU, commented: “Orders from customers worldwide for our new line of electronic ink Kindles have exceeded our expectations. Kindle Touch and Kindle Touch 3G are the most full-featured e-readers available with a beautiful, latest-generation electronic ink display, fast page turns and long, two month battery life.”
“We know that UK customers are eager to get their hands on these new Kindles, which is why we’re delighted to be able to ship several days earlier than we planned.”
As the name suggests, the Kindle Touch has a touchscreen for easier page flipping, and it’s also lighter and more compact then previous generation Kindle devices.
The new e-readers will be carried not only on the Amazon site, but by retailers including John Lewis, Dixons, Argos, Carphone Warehouse, Currys, PC World, Staples and Tesco.
Mark Slater, Category Director at Dixons Retail, enthused: “The new Kindle Touch is a great product; Amazon’s EasyReach touch technology makes it a lot easier to turn pages and search for books.”
“The multi-touch screen also makes it convenient to read books with one hand – perfect for crowded tube journeys. It is so simple to use and sells for a fantastic, competitive price, so we’re sure the Kindle Touch will be a popular choice for e-reader fans.”