Apple doubles mobile market share

But Samsung takes the top spot in the latest IDC figures
Darren Allan

May 1, 2012

IDC has released its latest Worldwide Quarterly Mobile Phone Tracker figures, which give an overall snapshot of the mobile and smartphone markets.

And in fact, the global phone market actually shrunk very slightly, by 1.5 per cent, year-on-year. Total shipment numbers were down from 404 million in Q1 of 2011, to 398 million units in the quarter just gone.

Aside from this slight slippage, there were two main points of major news – the ascent of Samsung to the number one mobile spot, and Apple making great strides, doubling its mobile market share.

Nokia has been top of the mobile market since the creation of IDC’s tracker in 2004 – and in fact way before then – but just as was shown in the latest figures from Strategy Analytics, Samsung has dethroned the Finnish king.

Samsung had a mobile market share of 23.5 per cent, up over a third from 17.1 per cent the previous year. Nokia was on 20.8 per cent, having slipped from 26.8 per cent year-on-year. So Samsung now has a near 3 per cent lead.

Apple moved into third place, overtaking LG, increasing its share from 4.6 per cent to 8.8 per cent, up almost 90 per cent year-on-year. LG slipped badly to fifth place on 3.4 per cent, also being overtaken by ZTE which moved up onto 4.8 per cent.

When it came to the smartphone market, Samsung (29.1 per cent) held off Apple (24.2 per cent) at the top, with the rest way behind. Samsung almost trebled its smartphone sales year-on-year, the Galaxy S doing blazing business.

Nokia was third on an 8.2 per cent share, just ahead of RIM on 6.7 per cent, both those companies falling massively since the previous year (from 23.8 per cent and 16.3 per cent respectively).

HTC was also well down from 8.9 per cent to 4.8 per cent.

Ramon Llamas, a senior research analyst with IDC, commented: “The race between Apple and Samsung remained tight during the quarter, even as both companies posted growth in key areas. Apple launched its popular iPhone 4S in additional key markets, most notably in China, and Samsung experienced continued success from its Galaxy Note smartphone/tablet and other Galaxy smartphones.”

“With other companies in the midst of major strategic transitions, the contest between Apple and Samsung will bear close observation as hotly-anticipated new models are launched.”


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