Facebook introduces App Centre

New initiative to capitalise on the app market

May 10, 2012
facebook

Facebook is preparing to roll out a new app store, which should be live for its 900 million plus user base within the next few weeks or so.

The App Centre is billed as a new place to find social apps drawn from the web, Android, or iOS (social apps being those that require a Facebook login).

A post on the Facebook developer blog notes that the store will be the central place to locate quality apps, with the social network employing a variety of feedback mechanisms (such as user ratings and engagement) to determine whether or not – and where – an app is listed.

The post, written by Aaron Brady, also notes: “Everything has an app detail page, which helps people see what makes an app unique and lets them install it before going to an app.”

The move is timed just as the company prepares for its Initial Public Offering, and the App Centre represents a new revenue stream for Facebook, no doubt designed to help assure investors that the social network has more ways and means of making money alongside advertising.

Facebook will take a 30 per cent cut of the revenue from selling apps. Both paid-for and free apps (with in-app purchases) will be available. Even promoting free apps, and those on iOS and Android – which still have to be purchased from Apple or Google – will ensure more Facebook logins via these apps, of course.

Developers are being encouraged to start preparing their apps for listing now, to ensure they’re included for launch.






 

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