Amazon App Store headed to UK

Finally, and hopefully to be followed by a Fire device...
Darren Allan

June 21, 2012
Amazon Logo

Good news for those of you who have been waiting for the Amazon App Store to open this side of the pond.

It kicked off in the US back in March 2011, when it was known as the App Store for Android, as it does indeed provide Android apps primarily for the company’s own Kindle Fire.

Of course, the fact that Amazon is finally getting the App Store off the ground in Europe – including the UK, Germany, France, Italy and Spain – means that we should see a Fire device launch over here, soon enough.

About time, too. It probably won’t be the current Fire – as presumably if Amazon had intended to launch that in the UK, it would have done so already. Rather, the next-gen device seems a more likely prospect, and that’s no bad thing.

Amazon notes that the US store now boasts tens of thousands of apps and games, and offers developers an in-app purchasing system to help strengthen monetization efforts when it comes to app development.

One click purchasing, as with the main Amazon site, and the ability to “test drive” or demo apps, will also be available on the UK Store, as it is in the US.

Jim Adkins, Vice President of the Amazon Appstore, commented: “We are thrilled at the success our developers have experienced on the Amazon platform in the last year. Some developers have seen revenue double since the launch of In-App Purchasing.”

“We’re excited to open the door to even more opportunity by expanding app sales outside the U.S. We see tremendous potential for current developers in our distribution program to grow with the international expansion. We also encourage new developers to join and participate in the platform’s growth.”


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