Sky Now TV streaming service launched

Streaming viewing via pay as you watch, or on a monthly subscription
Darren Allan

July 16, 2012

Sky has announced that its Now TV streaming service will go live as from July 17th.

Now TV was announced back in March, and is essentially Sky’s riposte to services such as Lovefilm and Netflix, which offer large online libraries of films and TV shows for streaming viewing.

Now TV gives viewers two options, to watch Sky Movies content (and later Sky Sports) by making one-off payments, or alternatively by subscribing to a monthly Movies Pass.

Pay and play lets you choose a movie from the catalogue of thousands in the Sky Store, from the latest titles through to old classics. There’s no contract or any stipulation, you can simply dip in as and when you want.

Those new films include the likes of We Bought a Zoo, The Woman in Black, The Best Exotic Marigold Hotel and This Means War, and for the latest hits, you’ll have to fork out £3.49 to watch. Old films, however, will run a much more palatable 99 pence.

The Sky Movies Pass, on the other hand, offers unlimited viewing from a selection of over 600 films – which includes some recent blockbusters, and five exclusive Sky Movies premieres every Friday.

Upon launch, we’re talking recent blockbusters such as X-Men: First Class, Bridesmaids, Green Lantern, and Cowboys and Aliens.

There’s a free month trial of the Movies Pass, if you want to try it out, but beyond that it’ll set you back £15 per month.

That’s considerably more expensive than Netflix and Lovefilm, but that comes as no great surprise. Sky is hoping folks will pay for the privilege of five film premieres every week, but we’re not convinced.

Simon Creasey, Director, NOW TV, commented: “Offering a new and exciting way to enjoy Sky Movies on some of the most popular internet-connected devices, NOW TV gives films fans everywhere a new choice.”

“As we move forward, NOW TV will get even bigger and better, with more devices and more platforms in the coming months. Customers can also look forward to the best live action from Sky Sports and great drama, comedy and entertainment from our Sky channels.”

Now TV is initially going to be available on the PC and Mac, and some Android smartphones (presumably newer models). The iOS version is due within a month, and the platform will arrive on the Xbox later this summer.

The PS3 arrival date isn’t specified, so for once, the Xbox is ahead in the entertainment stakes. Now TV will come to Sony’s console eventually, though, and also to the Roku streaming player, and YouView when it (finally) launches.


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