Nokia mulls new phone strategy

Is the Finnish company going to take the exclusive route with networks in Europe?
Darren Allan

July 24, 2012
Nokia Lumia 900

Nokia, having jumped from the self-declared burning platform of Symbian, landed in the Microsoft camp with Windows Phone.

However, thus far, the brainchild OS of Redmond has failed to make much of an impact in the smartphone market. And Nokia’s sales figures are looking pretty shaky, particularly considering the mobile colossus the Finnish company used to be.

So it’s not surprising that Nokia is considering changing its phone launch strategy when it comes to handsets which will carry the next version of Microsoft’s operating system, Windows Phone 8.

Traditionally, Nokia likes to get its devices into the hands of as many network carriers as possible.

However, it would seem that the company is looking to sign up exclusively with certain mobile operators in Europe, the theory being that this will help generate some real buzz about the handsets.

This is according to a report in the (via the Register). There would be other benefits for Nokia, too, on the cost front, as those chosen operators would pitch in towards the cost of promoting the devices. And, of course, they’d have a vested interest to push the smartphones towards customers.

It sounds like a sensible tactic to help get some momentum going with Windows Phone, but of course, we’d do well to remember that this is just a rumour. Given smoke, fire, and all that, though, it’s a good bet this is currently being considered as an option at Nokia – and the FT also asserts that talks have already been held with France Telecom.

When pressed for a comment, all Nokia told the Register was: “We have excellent relationships and a regular dialogue with our operator partners. As you can appreciate, the content of those discussions is not public.”


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