O2 brings free Wi-Fi to London

Bringing free connections to all in the busiest areas of the capital
Darren Allan

July 26, 2012

London is fast becoming the free Wi-Fi capital of the world, as we head into the Olympic Games.

Well, maybe that’s a slight exaggeration, but there’s certainly plenty of free Wi-Fi opportunities around now, such as on the tube, courtesy of Virgin Media, in the back of some London cabs, and also on the London overground, thanks to The Cloud.

And now O2 has announced that, as of this week, it’s offering free O2 Wi-Fi in some of the busiest areas of the city, such as Leicester Square and Piccadilly Circus. In total, seven squares and streets will benefit from the deal which O2 has signed with Westminster City Council and the Royal Borough of Kensington & Chelsea.

The free Wi-Fi will be accessible to everyone, regardless of their network. All you have to do is sign up to log in, and that’s a one-off process which will happen automatically on subsequent connections.

Mayor Boris Johnson said: “With millions of extra people coming to town for the Games, we want to ensure we showcase the capital as the best city in the world to work and visit, and the addition of free Wi-Fi to some of our most popular landmarks is crucial in helping to maintaining that reputation.”

O2 notes that a 13 per cent increase in visitors and commuters is expected to be brought along with the Games. And many of those will likely have smartphones (or tablets), joining the already tech-favouring Londoners and their many devices.

Apparently, 69 per cent of those who live in Westminster own a smartphone, compared to the national average of 43 per cent.

Gavin Franks, Managing Director of O2 Wi-Fi, commented: “We are now providing Londoners and visitors alike with fast, free, reliable Wi-Fi when visiting some of the busiest areas in Westminster and Kensington & Chelsea. This comes after a succession of venue announcements with partners like Costa Coffee, House of Fraser and McDonald’s.”


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