TalkTalk has announced its latest financial results, and the fact that it is pushing out a new budget TV service.
The TV offering is an attempt to persuade the approximately 7.5 million folks still with Freeview that they should upgrade to a cheap pay TV service, bundled up with TalkTalk’s phone and broadband, of course.
TalkTalk’s TV package is built around the YouView box, which is expensive (some £300) but will be delivered for free to subscribers. The set-top box offers Freeview and a hard drive for recording programmes, plus an internet connection for online TV.
It’ll undercut BT at £24 per month, which includes phone line rental. Customers will also get a 12 month subscription to Lovefilm Instant, further bolstering their streaming goodies.
TalkTalk also notes that it has secured a deal with BSkyB to air Sky Sports, Movies and basic channels on a “flexible, monthly basis”.
The catch of the budget deal is a slightly longer than the norm 18 month contract for new customers.
TalkTalk also revealed its latest financial results, with fiscal Q1 seeing a total revenue of £414 million, and on-net revenue of £285 million (up 9 per cent year-on-year). The firm also witnessed a 10 per cent growth in fully unbundled customers.
Dido Harding, Chief Executive of TalkTalk, said: “It has been an encouraging start to the year.”
She further noted: “This is a great base from which to launch our ground-breaking, free, TV service. TalkTalk Plus customers will, from today, be able to pre-register for their free YouView set top box with no additional monthly subscription. This compelling offer is the UK’s best value triple play package.”
“It will give our customers more reasons to stay with us for longer and attract new broadband customers. It will also deliver significant value for shareholders. This is TalkTalk at its disruptive best.”