Virgin Media sees mobile traffic surge

Brian Turner

August 30, 2012
Virgin Media UK

Virgin Media has seen a surge in data consumption on its business lines - while at the same time predicting that landlines will be almost obsolete by 2017.

The contradictory stats come as Virgin Media Business reported that data usage on its line had increased too 765 Mbit/s per day, up from 558 Mbit/s per day in the third quarter of 2011.

This was due to increased use of IP-based services for telephony.

However, in a press release behind the figures, Virgin also published a study that showed far less interest on landlines for internet connectivity in the future.

The study was based on interviews with 500 CIO’s, that summarised that business was looking to go mobile, and away from the traditional desktop.

Tony Grace, Chief Operating Officer of Virgin Media Business, said: “The pace of change with technology is having a transformative effect on the way we work. A decade ago it would have been unthinkable to suggest an office without telephones. Now it’s hard to imagine being separated from our smartphones.

“This is leading us to rely increasingly on our smartphones and less on our landlines. The sophistication of mobile technology is also having an impact on the PC. It’s never been easier to work on the move, making stationary PCs significantly less useful than laptop counterparts. However, tablet technology still has a long way to go to justify itself and sit alongside smartphones as essential business equipment.”

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