LG has taken the wraps off its new flagship Android smartphone, the Optimus G.
The device is a quad-core smartphone with LTE and a 13-megapixel camera on board, and it boasts what LG is describing as a unique “user experience” or “UX.”
Dr. Jong-seok Park, president and CEO of LG Electronics Mobile, commented: “The Optimus G is a ground-breaking premium device not only in the history of LG but also in the smartphone industry. With the Optimus G, users will be able to experience unsurpassed UX features that will allow them to perform tasks that really enhance their daily lives.”
First of all, though, let’s look at the tech specs.
The Optimus G runs a Snapdragon S4 1.5GHz quad-core CPU, and has a 4.7 inch WXGA (1280 x 768 pixels) True HD IPSPlus display.
There’s 2GB of RAM, 32GB of storage, and 3G as well as 4G LTE support (though whether that will be covered by EE’s new 4G service in the UK isn’t clear yet). The phone is powered by Android 4.0, and the battery will apparently give the user 15 hours of talk time and 335 hours on standby.
The phone also has a 1.3-megapixel front-facing camera, and a 13-megapixel main snapper which comes with several interesting technologies (LG isn’t about to be outdone by the Nokia Lumia 920).
The camera tech includes low-light noise reduction, a smart shutter which senses movement of the subject and adjusts the shutter speed, and a “time catch shot” feature which allows the user to select the best shot among various images taken before the shutter button was pressed. Voice activation is also on board, so you can program the camera to take a snap when someone says “cheese.”
So what’s this “UX” marketing blather about, then? LG reckons the Optimus G doesn’t just allow multi-tasking, but “cross-tasking.”
LG explains: “If multi-tasking applies to running various applications at the same time, cross-tasking applies to complex tasks that can be completed simultaneously without having to compromise other tasks.”
So for example, the Optimus G offers QSlide: Displaying two different screens on its single display. The phone will show the entire screen for both functions, so you’ll be able to surf the web watching a video in one half of the screen, while typing a text message in the other. All without any slowdown, or that’s the theory.
Other functions the smartphone will offer along these lines include Dual Screen Dual Play, allowing you to mirror the phone to an HDTV to display a presentation, while the handset shows the accompanying speaking notes for you to read, as well.
LG certainly needs a fresh and impressive model to keep up with the latest from Samsung (the Galaxy S III) and HTC (One X), and the Optimus G does indeed sound promising.
Expect it to be expensive, though – it should arrive in the UK next month, but pricing hasn’t been confirmed yet.