Nokia has priced up its upcoming, next-gen flagship Windows Phone smartphone, the Lumia 920, in Europe – and the bad news is the handset commands a hefty premium over and above Android rivals.
Here’s the situation, briefly. Both Microsoft and Nokia need Windows Phone to work. Microsoft needs to leverage its way into phones and tablets, and is adopting an overarching OS strategy whereby it can sell Windows across a whole gamut of devices, from desktop computers to mobiles.
Nokia nose-dived with Symbian, and desperately needs to make a recovery – and in a billion dollar deal, pinned all its hopes on Windows Phone.
And now, we’re almost two years on from the launch of Windows Phone 7 – which has failed to make any real impact – and we’re standing by for the imminent launch of Windows Phone 8.
Windows Phone 8, and the handsets which carry it such as the Lumia 920, all look pretty impressive, it has to be said. But if Nokia is going to price the Lumia range too high, the firm will – once again – struggle to make any impact.
According to Reuters, the European pricing sees the phone pitched something like 25 per cent more expensive than the Samsung Galaxy S III, the hugely popular Android front-runner with a pretty similar spec to the Lumia 920.
Indeed, in Sweden it’s 26 per cent more than the S III. The UK price hasn’t yet been mentioned, but presumably we can expect a similar story.
As analysts point out, you’d expect the WP8 device to command a lesser price tag, given that buyers are rather taking a risk that Microsoft will be successful in the mobile arena.
All this seems very short-sighted…