Intel has kicked off its Atom Z2760 launch this week, a low power-using CPU which will be the engine of x86 Windows 8 tablets come the operating system’s launch in October.
The chip giant is partnering with a number of OEMs to produce tablets and tablet hybrids, and the firm announced that its partners include Acer, ASUS, Dell, Fujitsu, HP, Lenovo, LG Electronics, Samsung and ZTE.
Thus far, Android has struggled to pull back the iPad’s dominant market share, although there have been some successes, most notably the likes of the Samsung Galaxy Tab, Asus Transformer and Kindle Fire.
Android may strike harder now, what with Google’s own Nexus 7, and new Kindle Fires (with an HD model finally coming to the UK) – but it’s Microsoft and Intel’s hope that the Atom Z2760 (formerly known as “Clover Trail”) and Windows 8 will start eating Apple’s tablet market share, and not Android.
So exactly what does this new Atom offer? It’s a dual-core, four-threaded SoC which boasts a low power consumption, meaning that the battery life of a typical Z2760-powered tablet will be 10 hours in terms of HD video playback, and 3 weeks of standby power.
Erik Reid, general manager, Application Processor Platforms for Intel’s Mobile division, commented: “This is just the beginning of Intel’s effort in the tablet market, and our goal is to deliver products that fit the spectrum of evolving needs of both consumers and business users without compromising on compatibility, experience or battery life.”
“When people or corporations buy a device with Intel Inside, they’re getting the best of Windows 8 features with a computing experience that just works.”
Of course, the other big advantage for these tablets is access to Microsoft’s Office and other productivity programs which you can’t get on Android or the iPad.
Intel is also pushing the security front on the sell to businesses, with the new SoC offering secure boot and firmware-based Intel Platform Trust Technology (PTT).
We’ve not got long to wait now, until Windows 8 and devices from all these manufacturers start hitting shelves later next month.