EE, Everything Everywhere’s 4G LTE brand, has announced its pricing scheme in full.
The network’s 4G service goes live a week today (albeit only in 11 UK cities to begin with), and 4G phone deals start at a light usage monthly allowance of 500MB for £36 per month, which is a two year deal with unlimited calls and texts.
The tariffs then step up in £5 increments, for 1GB of data (£41), 3GB (£46), 5GB (£51) and the top end £56 plan for 8GB of data. BT Wi-Fi is also included in these packages.
Olaf Swantee, CEO of EE, said: “Our new plans have been developed to offer our customers everything they have been asking for – superfast performance, choice and value – as well as a fresh approach to pricing and customer service that offers accessibility, flexibility and guidance every step of the way.”
EE is also planning to push some new services out alongside its 4G, the first being EE Film. This app boasts trailers and film listings, movie downloads and streaming (700 flicks will be available initially), and also 2 for 1 cinema ticket offers.
EE customers will get one free film download/stream per week, which won’t impact their data allowance – and further movies can be streamed with prices starting at 79p.
EE also announced the launch of a fixed line fibre broadband service offering download speeds of up to 76Mbps, with tariffs starting at £15 per month (though EE’s 4G phone customers will get a fiver off if they sign up for fibre).
The initial cities EE is rolling out its 4G service in next Tuesday are: London, Manchester, Bristol, Birmingham, Cardiff, Edinburgh, Leeds, Liverpool, Sheffield and Glasgow – and also “parts” of Southampton.
Coverage will be expanded in those cities heading towards 2013, and a further five cities will be hooked up to 4G by the end of 2012, namely Belfast, Derby, Hull, Nottingham and Newcastle.
EE reckons that at the end of the year, its 4G coverage will extend to a third of the UK’s population.