Kindle Fire launches with Lovefilm

And the Paperwhite is availabe to buy today, too
Darren Allan

October 25, 2012
Kindle Fire HD7

Amazon’s new Kindles are now on sale in the UK, with devices which include the Kindle Fire, the Kindle Fire HD, and the Kindle Paperwhite.

And the former two have hooked up with Lovefilm to bring movies to purchasing punters – as unlike in the States, they won’t get Amazon’s own streaming movies (the service isn’t live in the UK, thus far – though at least Prime members will be getting Kindle e-book borrowing now).

The Kindle Fire is the basic tablet on offer, and a revamped version of the model which launched in the US a year ago. It starts at £129, with the Fire HD costing a little more at £159, and adding a much more impressive high-definition display which most reviewers agree is well worth the extra money.

The Fire HD adds more than just the screen, though, with extras such as improved Wi-Fi, a front-facing camera, and a longer battery life. So really, it’s definitely worth the extra outlay when you add all this up.

The Kindle Paperwhite is Amazon’s new edge-lit, touchscreen e-reader which is going up against the Nook SimpleTouch Glowlight – it’s priced at £109, the same as the Nook. The edge lighting means you can read in bed without waking your partner up.

As we mentioned, when it comes to movies, Amazon has hooked up with Lovefilm on the Kindle Fire tablets.

Lovefilm will be integrated to offer streaming movies and TV shows, and Fire buyers will get a month’s free subscription to the service. Sadly, you’ll have to pay after that.

The Fire also boasts a feature called X-Ray for Movies, which lets users tap on the display and look up facts while watching a film, with the info on actors and so forth piped direct from IMDb.


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