EE’s 4G network goes live

And 700 stores now rebranded across the UK
Adam Smith

October 30, 2012

Today’s the day that 4G LTE officially goes live in the UK, courtesy of Everything Everywhere’s 4G brand, EE.

4G LTE is now live in Bristol, Birmingham, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Sheffield and Southampton.

Five further cities will follow before the end of 2012, and EE reckons it will have a third of the UK population covered by its 4G service before 2013 rolls around.

Almost the entire population of the country, 98 per cent, should be covered by 2014 if EE’s roll-out goes according to plan. EE notes that this means that every month between now and 2014 will see 2 million more Brits hooked up to 4G.

EE’s 4G phone deals start from £36 per month, which gives you 500MB, a light usage tariff (which you might burn through pretty quickly if you get carried away with the speed of the connection). That plan also comes with unlimited voice minutes and texts.

Apparently, EE reckons that no less than 74 per cent of UK businesses are going to adopt 4G in the next year.

4G isn’t the only big story for EE today, either, as the company is opening no less than 700 high street stores – well, rebranding Orange and T-Mobile stores as EE, that is (Orange and T-Mobile being the partner networks under the Everything Everywhere umbrella).

Olaf Swantee, CEO at EE, commented: “Today is a landmark day for our company, the UK mobile industry and, most importantly, the country’s businesses and consumers.

“But this is just the start as our 4G network will continue to grow stronger and wider by the day. We’re investing £1.5 billion in our network to be the first company to offer mobile 4G in the UK, alongside the biggest 3G network. Combined with our Fibre Broadband and revolutionary service model we have a pioneering and unique offer to customers across the UK – superfast speeds in the home, superfast speeds on the move and expert service on nearly every high street in Britain.”


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