As is always the case after a big product launch, Apple has released the details of how many units it has sold, and in the case of the new iPads (iPad mini and iPad 4), that’s three million units in the first three days (i.e. over last Friday and the weekend).
Apple notes that this is double the amount of Wi-Fi iPads sold after the iPad 3 was launched in the spring – note that this is Wi-Fi models only, as the cellular 3G version of the new iPads isn’t available until later this month.
Tim Cook, Apple’s CEO, boasted: “Customers around the world love the new iPad mini and fourth generation iPad. We set a new launch weekend record and practically sold out of iPad minis. We’re working hard to build more quickly to meet the incredible demand.”
What’s interesting to note, though, is that the company didn’t actually say how many iPad minis and fourth-generation refreshed iPads that 3 million figure broke down into.
In other words, we have no idea how well the iPad mini itself sold, which is one of the most interesting questions for us. And the lack of this data suggests Apple might be hiding something – the fact that the mini hasn’t got off to a flying start.
Certainly the reports of lesser queues around the block outside Apple stores, globally, on launch day at the end of last week suggests this.
Still, Cook asserts that the iPad mini has “practically” sold out – or to look at it another way, it hasn’t sold out. There’s still a two week shipping wait listed for your iPad mini on Apple’s UK online store, though.