Google has dropped to a 89.33 per cent share, Experian Hitwise reckons, which is quite a shocker given the hugely dominant force Google is when it comes to search.
Bing, its main Microsoft-backed rival, is up to a 4.7 per cent share in the UK, followed by Yahoo on 3.3 per cent, and Ask on 2.1 per cent, all of which were up at the expense of Google (Hexus has the full table of results).
Google was down 1.4 per cent on last month, a pretty big drop over the course of just the one month. Bing and Yahoo have picked up most of that slack.
Apparently this is partly the results of very aggressive pre-Christmas marketing by Bing, which appears to be working.
Whether it’s a blip in Google’s path, or more of a trend, we won’t know until next year. We suspect the former.