Microsoft stores coming to the UK

There are around 60 retail outlets in the US currently
Darren Allan

November 27, 2012

Microsoft could soon be opening its very own retail stores in the Europe and UK, or so the latest speculation runs.

To be honest, this is hardly a surprising development. Microsoft is starting to push hard with its stores over in the US, now having around 60 of them, and a handful in Canada.

The strategy of aping Apple by moving into mobile and tablets in a big way with Windows 8, the Surface slate, and Windows Phone 8, fits neatly alongside Microsoft expanding its retail operation worldwide, as Cupertino has done.

The shops will help sell Microsoft’s own hardware, and big expansion plans particularly make sense if they’re going to bring out their own Surface phone, as other rumours have indicated.

Hexus reports that Microsoft is currently talking to folks about renting store space in the UK for 2013, although this will only happen if the US stores do well enough in terms of sales.

Of course, Microsoft won’t just be selling its own branded products, but all its third party OEM laptops and tablets too – Redmond definitely needs to keep its manufacturing partners sweet.

While this is a rumour, given a decent retail performance in the US, we’d say there’s a good chance of this happening.


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