In an interview on NBC over in the States, Tim Cook has given his strongest hint yet that Apple is going to make a full HDTV set.
Speculation about this has been rife for a year or more, now, and the Apple CEO is well aware of this, and surely aware of how his comment will be received.
According to Apple Insider, he told NBC’s Brian Williams: “When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It’s an area of intense interest. I can’t say more than that.”
While that certainly isn’t a direct statement of intent, it’s probably as close as Cook could get to making one.
Apple already has an Apple TV out, of course, but that’s merely a set-top box. This product, which has been referred to as the iTV in the past, is rumoured to be looking at a late 2013 launch window.
Although given the lack of information thus far, that perhaps seems rather ambitious now.
Speculation back in the spring noted that the TV would probably come in three models, small, medium and large, ranging from a basic 32 inch set to a 55 inch model.
Gene Munster of Piper Jaffray is now saying that the 42 inch set would be the lowest rung on the ladder – which makes sense, 32 inch is starting to look rather small these days – and the price would be around $1,500 to $2,000.
That makes sense, too, as this will be a pretty fancy TV if the rumour mongers are to be believed, incorporating elements such as motion and voice control (Siri) alongside more traditional smart TV features (and Apple’s content library, naturally).
It could be huge – if it exists, that is.